BizTimes: Manufacturers Searching for Talent

For a number of manufacturers, continuing to attract more young people to the industry requires continued engagement with the region’s educational systems and changing attitudes amongst parents.

“We have to help them with providing guidance,” Tom Fotsch, chief operating officer of Waukesha-based EmbedTek, said of businesses relationship with schools. “It’s not just the kids, it’s the parents as well, to understand what are those opportunities because no one wants to say my daughter or son is not going to a four-year institution.”

Fotsch spoke with BizTimes during a roundtable discussion hosted by the professional services firm Sikich. He said he has been encouraging businesses to get parents included in tours of manufacturers.

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